Our team
Our Team
Judith Padrós
Ariadna Casasús
David Baselga
At Asia B·connect, our team is composed of senior professionals with extensive experience in business development, international expansion, and strategic marketing. With a deep understanding of both European and Asian markets, we are committed to delivering tailored solutions that drive success.
Our experts are opportunity creators, connecting businesses with the right partners, markets, and strategies to accelerate growth. With decades of experience across multinational corporations, consultancy firms, and industry-leading organizations, we bring the expertise, network, and vision needed to navigate global markets with confidence.
We don’t just advise – we execute, connect, and make things happen.
Tailored solutions for global success
From strategy to execution, we provide expert guidance to help you grow.
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Judith Padrós
She has more than 25 years supporting SMEs, start-ups and corporations in their market entry and corporate structuring in Hong Kong, China and Asia in general, as well as establishing bridges between the EU and Asia for businesses and also for institutions.
Judith brings extensive experience living in and traveling regularly to Hong Kong and the region. She began her career as Asia Manager at the Barcelona Chamber of Commerce, later taking on roles such as Manager at P&P Spain and Business Development Manager at Monx, gaining deep expertise in international business and market expansion.
A sought-after speaker, she has been invited to international conferences and tradeshows worldwide. Judith has also led impactful projects, including trade missions and exhibitions across Europe and Asia, building strong connections and fostering cross-market collaboration.
Judith is also a certified consultant, advising any size of business in their international digital expansion.

Ariadna Casasús
Ariadna Casasús experienced International Digital Marketing and Business Development Executive with more than 25 year of demonstrated professional background working and helping B2B and B2C SME’s and multinationals.
Skilled in Marketing Management, Business Intelligence (BI), Business Development, Digital Strategy, Digital Transformation and Strategic Marketing. More than 10 years’ experience working for Japanese multinationals such as JVC, Panasonic and Sharp. Global Brand Manager for Tyco – Johnson Control International and Strategic consultant at Link2market. Oriented to business results with the best quality. Professor of Marketing and Business Development Strategy in Bachelor and Master Programs at La Salle – Ramon Llull, UOC, UPF-Barcelona School of Management.
She is mentoring Start-ups programs and working to create synergies between companies and different institutions as ACCIÓ where she is a certified Consultant for Strategy and Internationalization.

David Baselga
David Baselga is a change Facilitator with over 30 years of expertise in Sales, Marketing, and General Management. Held pivotal roles in renowned B2B and B2C companyies, excelling in distribution channel management, business expansion, and international sales team development.
He is a results-oriented leader with a proven track record of driving sales growth, expanding market reach, and optimizing operational performance. With extensive experience leading multicultural teams, he combines strategic planning, tactical execution, and innovative problem-solving to deliver measurable results.
Calm under pressure and solutions-focused, he excels in delivering creative strategies to tackle challenges and achieve both immediate and long-term objectives, consistently driving success through strategic planning and innovative problem-solving.
Since his first trip to China-Hong Kong 28 years ago, he has had countless business contacts with organizations, companies, and manufacturers from various sectors.